Registration deadline for The Green Fashion
Competition approaching
Registration closes on September 30th 2011
Amsterdam, September 19th 2011 - Amsterdam International Fashion Week (AIFW) and the Dutch Ministry
of Economic Affairs, Agriculture and Innovation (EL&I) are jointly organizing the second season of
The Green Fashion Competition (TGFC): a contest, which encourages participants to create 'green'
and ‘catwalkworthy’ fashion. Participants will design three outfits and write a business plan
wherein they explain how their ideas contribute to biodiversity. The organization called on
participants to register as soon as possible but in any event before September 30th 2011, before
registration closes.
The Grand Finale will take place during the 16th edition of Amsterdam International Fashion Week
in January 2012.
Deadline
To avoid disappointment, ambassador of TGFC and international top model Lonneke Engel has called on
participants once more. "During the first edition of The Green Fashion Competition a number of
participants sent in their work after the registration was closed. That's unfortunate for everyone:
for participants who cannot participate, and the competition itself because we could exclude
talented contenders. This is why this time I really want to draw attention to the deadline. So sign
up before September 30th! "
Participation
Unlike the first edition, the competition is now divided into two categories. The first category is
for fashion entrepreneurs who are already working in the fashion industry and aim to lift their
business (internationally) to a higher plane. The first prize in this category is €25.000, -.
Young and starting fashion creatives who are setting up their company, can register for the second
category and can win a first
prize of €15.000, -.
From July 16th until September 30th 2011, anyone with a vision on the future of fashion can
register as an individual or as a team. Conditions and more information concerning (participation
in) the competition can be found at: WWW.THEGREENFASHIONCOMPETITION.COM
About The Green Fashion Competition
AIFW and the Dutch Ministry of EL&I aspire to initiate a change towards a more sustainable fashion
industry with The Green Fashion Competition. To do so, they provide a complete "prize pack" with
which the participants can really start a fashion business. Besides cash prizes, The Green Fashion
Competition provides workshops on biodiversity, sustainable entrepreneurship and creativity, a
platform at the 16th edition of AIFW and expertise from and connection with the Fashion Week
network. The United Nations Conference on Trade and Development (UNCTAD) works together with The
Green Fashion Competition on supporting talented entrepreneurs.
Successful first edition
The first season of The Green Fashion Competition launched in July 2010 and received over 180
entries, from all over the world. After the first selection, 40 remaining participants were invited
to participate in a series of workshops. From these 40 finalists, the jury selected eight that were
given the opportunity to further develop their business plans and present two outfits during the
"Grand Finale" at AIFW in January 2011. Dutch designer Elsien Gringhuis won the first prize of €
25,000, -. Shoes OAT came second and won €15.000,-.
The Green Fashion Competition: Sewing the seeds for the future of fashion
For more information on The Green Fashion Competition and information about registration:
www.thegreenfashioncompetition.com
For press material and imagery:
M*PR - Aafke Geers - aafke@m-pr.nl - 020-320 99 53
